luke pirie

Marketing Manager | Design Generalist | Otago University Designer of the Year 2008.

Suzy Secerettes

Suzy Cigarette Packaging 1st Advertisement

Suzy Cigarette Packaging 1st Advertisement

Brief

In my second year of University I was asked to either design a stop smoking advertising campaign or create a brand for a new cigarette – I chose the more “evil” option!

I did this mainly because I felt it would be a challenge and secondly because I felt cigarette advertising was very 1 dimensional.

I chose to combat this by introducing entertainment into my design…

I did this by adding a short romantic story into my unique “book-like” packaging.

Whilst I concede the visuals are very rough – I have forever been proud of my guts to take on this challenge.

My finished product looked a little something like this…

My finished Suzy Secerettes Packaging Advertisement

My finished Suzy Secerettes Packaging Advertisement

 

Information

This entry was posted on January 16, 2009 by in 3-D Modelling, Branding, Print.

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call: 021 264 9299
email: pirie616@gmail.com

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