Marketing Manager | Design Generalist | Otago University Designer of the Year 2008.
In my second year of University I was asked to either design a stop smoking advertising campaign or create a brand for a new cigarette – I chose the more “evil” option!
I did this mainly because I felt it would be a challenge and secondly because I felt cigarette advertising was very 1 dimensional.
I chose to combat this by introducing entertainment into my design…
I did this by adding a short romantic story into my unique “book-like” packaging.
Whilst I concede the visuals are very rough – I have forever been proud of my guts to take on this challenge.
My finished product looked a little something like this…