luke pirie

Marketing Manager | Design Generalist | Otago University Designer of the Year 2008.

The Fire Music Video

The Fire Music Video

The Fire Music Video

Breif – Digital Nexopia frontiers for exploration

DESI 315

Nexopia is a hybrid of the terms ‘nexus’ and ‘utopia’, describing the creation of an idealized state or model through diverse connections [whether it be social / political or via media and technology].  Projects undertaken under this option therefore need to examine, link and stretch the possibilities for animated visual mode and/or interaction. The project is for committed, meticulous students, showing proficiency for technical exploration and bent for conceptual visualization and filmic/web innovation.

Outcomes will centre on digital video, animation [flash, stop motion, cel], or flash-based web application [widgets, information / data visualization techniques and exploration] and conceptually be the result of a close negotiation and immersive process of sketching, scripting, mapping, storyboarding and iterations engaging various technologies for process and construction.

Projects which are not supported by client-focus [external or within the University] or competition entry, will need to address a potential use within the department [for promotion or as an online tool] or be an overt examination of the projects theme in animated form.  Possibilities exist for combining or continuing a 315 project into 325. 10 spots available ——- As is different previous years, individual project coordinator will be setting their own assessment criteria / expectations, hand-in dates.

We have resolved 3 submissions + 1 terms requirement, which are: Terms Requirement  – March 3rd [Week 2] – Approved written proposal, incl. early sketching, mapping Sub 1 [20 %] – March 14th [Week 3] –  Sketches, Notation, Storyboards, Applied Research, Site Maps Sub 2 [30%] – May 5th [Week 8] – Prototype with some working elements [web – pages designed, constructed, with some functionality, animation – animatic] Sub 3 [50%] – May 30th [Week 13] – Resolved Design or Working Prototype .

Initial Client Meeting Sketches

Initial Client Meeting Sketches

This project was done for my good friend Oli Cameron.  I love Oli’s music and I really wanted to develop my animating skills, so I chose to animate a song in time for his EP release for ‘Capturing the Uncatchable’. I learnt a lot about time management in this project. From the beginning I had a clear idea about the message Oli was trying to communicate through his lyrics. After a sit down meeting, we were able to establish a rough outline of how the video would be story boarded.

Lyric analysis for storyboarding

Lyric analysis for storyboarding

Timeline

Project Timeline

Project Timeline

Research

From this point I needed to do some research on styles that other animators have used in music videos. Because I had an idea in my head of how I wanted it to look, I was able to narrow the field quickly and analyze what features of the styles I wanted to use.

The Fire Research1

The Fire Research 1.

The Fire Research 2

The Fire Research 2.

The Fire Research 3

The Fire Research 3.

Client Feedback

Oli was happy (and a bit excited) about the styles I had been researching and how my vision was shaping up. With his final inputs I set about doing my own story boarding with particular attention being paid to the timing of shots.

Storyboarding

Fire Storyboard 1

Fire Storyboard 1

Fire Storyboard 2

Fire Storyboard 2

Fire Storyboard 3

Fire Storyboard 3

Fire Storyboard 4

Fire Storyboard 4

Fire Storyboard 5

Fire Storyboard 5

Fire Storyboard 6

Fire Storyboard 6

Fire Storyboard 7

Fire Storyboard 7

Fire Storyboard 8

Fire Storyboard 8

Fire Storyboard 9

Fire Storyboard 9

Fire Storyboard 10

Fire Storyboard 10.

Storyboard Pre-Animation

Storyboard Movie

Storyboard Movie

Feedback from Lecturer and Film Guru Scott Savage

* the frame rate is too slow [the jerkiness is fine but 2 frames per seconds is a bit limiting, time the frame rate to the song]. it will help cater for a more natural growth/spawning of the tree too

* time the edits / cuts to the strong drum beat in the song also [or a fraction before] – you have done this in a couple of instances which is good

* compositionally it is a little awkward – in the first frames aim for a 1/3, 2/3 relationship [ie. the horizon line is 2/3 the height of the frame or 1/3 with the tree bigger still].

* ditch the effects / smudges on the frames, or at least for solid shapes like the tree [use lines instead]

*use a photographic reference for the tree [do a quick search for a gnarled branchy tree with high contrast]

*while you are working use a rough colour background [a simple fill you can easily remove later] to help get a rough idea of tonal balance of the work – in the same way as you would use dummy text for a page layout

*for each sequence, keep the viewpoint fixed [i.e. no zoom]

View the final music video by clicking on the image at the top or click here

Information

This entry was posted on February 6, 2011 by in Short Film & Video.

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call: 021 264 9299
email: pirie616@gmail.com

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