luke pirie

Marketing Manager | Design Generalist | Otago University Designer of the Year 2008.

Bay View Dungeon Brewery Branding

Work in Progress

Work in Progress

Potential Stubby Holder Wrap

Potential Stubby Holder Wrap

Potential Beer Bottle Sticker

Potential Beer Bottle Sticker


A Hawke’s Bay home brewer was in need of a logo for his widely acclaimed beers.

A call was put out from local fans for a brand to be made for this beer.

After speaking with the brewer I found he called his brewing cellar “the Dungeon”.

I also found he was deeply interested in his ties to the Bay including his beach front house and family.

From this I was able to create a brand and label that he is able to use for his local brewing.

After sending him the designs he was very happy stating ” it is the best present I have ever had”.


This entry was posted on August 21, 2013 by in Branding.

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